Finding out more about the effect enterprises can have on non profit organizations will be sure to motivate you to become more charitable in the future!
It’s important for any booming company to be aware of the reasons to donate to charity and the encouraging impact they can have on the regions that they operate in. The company GoApe has a great grasp on the importance of giving to others, by putting the emphasis on assisting charitable groups which are relevant and important to them as a business. Regardless of whether it is a charity which holds an identical vision to your company or one which may support your clients, it is a good idea to find a charity which aids a cause which is important to you. Further to this, if a business is evident about their strong connection to a charity, staff members will be more compelled to get involved. Due to this, being transparent about the thought process behind charity work to your employees is essential for galvanising assistance for the cause.
Even though there are countless ways in which a business can give to charity, among the most popular ones is donating grants to the local community. One instance of a business doing this recently is Persimmon, who have pledged multiple grants to regional sporting communities for under 18’s. Offering money to local charities comes across as more personal than choosing larger ones which you might not be as strongly connected with. As your employees are likely to live in or near to the area you’re supporting, this is a fantastic incentive for staff if they know their employer is backing a cause which has a direct relation to them. This is yet another amazing reason to give back to others, as it facilitates a great culture within the company, giving employees a reason to feel connected to their employers’ charity work.
People commonly associate raising money with charity work, but of course there are many other ways of giving to charities which don’t involve having to donate money directly. Raising awareness for particular causes can be just as, or even a lot more beneficial than merely offering money. If awareness is raised successfully, there’s a bigger chance of larger numbers of people supporting the cause as a knock-on effect from this. Increasing awareness for mental health and wellbeing is an approach which has been adopted by Capita, who encourage their staff to talk about this topic and offer support where it is needed. By organising a campaign to raise awareness for a worthwhile cause internally is a good way to begin, as this snowballs into even more men and women discussing it outside of work in various sectors. If you understand that being altruistic entails a lot more than paying large amounts of money to charities, it opens the door to endless opportunities for your company to help promote worthwhile causes.